Today, media companies are realizing that they have always had access to the kind of data they always needed and are now employing Big Data Analytics to unlock insights, which will help them understand and target customers. At DecisionTree, we will enable you to predict audience likes and interests, personalize advertising, customize content according to user tastes and integrate and visualize data in a relevant and contextual manner. Our experts will also help you in identifying which marketing channels are worth the money, optimize your channel mix and figure out the touch-points that actually influenced the buyer’s decision.
In this age of multiple digital marketing channels, it will be difficult to the measure the ROI of your marketing efforts without attributing the conversions to your campaigns. Our experts will help you identify which ad campaigns, touch-points or marketing channels actually influenced the customer’s buying decision. We use tools to measure the impact of different customer touch-points and showcase how they interacted through various channels and decipher a prospective buyer’s journey. This will not only fine-tune your marketing strategy, but also find which channels are effective for marketing communication.
Market Mix Modeling
Our marketing mix analysis simultaneously measures the impact of all business drivers, including traditional media, digital media, operations factors, consumer attitudes and external factors on offline sales and online sales at the level in which they are executed and by which customer segment. We work very closely with your team to find out how well your market mix is performing, identify and address key issues, and recommend changes to your marketing plan based on those insights.
Digital Campaign Optimization
The digital world has changed the way customers interact with brands and vice versa. As paid, owned and earned media converge, we believe that media optimization must begin with audience insights—where, when and how to engage. By integrating media planning with our statistical techniques, we help you find out which channels are performing by tracking conversion, placements, adsets, keywords and customer response— determine which content is likely to engage the audience and why. In short, we will help you optimize your channel and campaign mix as well as identify target audience.
Social Listening & Sentiment Analysis
Knowing what’s being said across social media will be critical to your success. We use sentiment analysis to track live updates about your brand reputation from the web and social media channels including Facebook, Twitter, etc., test how marketing efforts affect attitudes towards brand and witness people’s reaction to new products. We also conduct competitive analysis to find out what your competition is up to in different demographics. Our tool also enables you to find who are the most influential people using your keywords and measure the conversation volume in owned and earned media as well as the reach.
Data Integration and Data Visualization
Generating actionable insights remains a top challenge for many organizations as absolute figures often don’t give you the whole picture. Data Visualization has to be accurate and contextual as figures need to be connected to relative data to provide a fuller picture. At DecisionTree, we employ our DI tool DataChannel to help you integrate data from different marketing channels like Google AdWords DCM, Bing, Yahoo Gemini, Outbrain, etc. onto a single platform. It is easy to use, provides you the flexibility to visualize the data any way you want and also change layouts. It is completely transparent as it showcases where your data resides.
Using retail analytics on loyalty card data, a leading pharmacy retail company increased transactions by 15% and clocked 30% rise in average ticket size for loyalty card holders.
Sales at a leading US-based marketplace seller soared 1.5 times, while operating margins registered a 50% increase after changes were made to its pricing algorithm.
Retail giant registered 18% revenue growth by using analytics-driven targeted marketing.