Cookies Policy

Effective Date: [Insert Launch Date]

Last Updated: [Insert Last Updated Date]

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1. Introduction

DECISION TREE ANALYTICS AND SERVICES PRIVATE LIMITED (“DecisionTree”, “we”, “our” or “us”) is committed to operating in compliance with applicable data protection laws and maintaining the highest standards of integrity and transparency. This Cookies Policy explains how we use cookies and similar technologies through our website www.decision-tree.com.

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2. Purpose

This policy is intended to describe how and why cookies are used on our website, and what options you have to control or disable them. Our cookie usage is in line with international data protection principles, including lawful basis, transparency, and user control.

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3. Scope

This policy applies only to our website and does not govern the use of cookies by third-party websites linked from our domain. We recommend that you review the cookie and privacy policies of any external websites before sharing your data with them.

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4. What is a Cookie?

A cookie is a small text file that websites store on your browser or device when you visit them. Cookies enable websites to remember user actions and preferences (such as login, language, and region), allowing for an improved browsing experience.

Cookies are typically categorized by their source (first-party vs third-party), function (necessary, analytical, marketing), and duration (session vs persistent). Cookies do not access other data on your device and are limited in scope to the site you are interacting with.

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5. Types of Cookies Used

We use various types of cookies to enhance your browsing experience and support the functionality of our website. Below is a summary of the different types of cookies and their purposes:

• First-Party Cookies: These are set by the website you are currently visiting and are essential for core functionality and user experience.
• Third-Party Cookies: Set by domains other than the one you are visiting, these are commonly used for analytics, advertising, and tracking purposes.
• Necessary Cookies: Enable essential site functions such as navigation and access to secure areas of the website.
• Preferences Cookies: Remember user choices, such as language settings or regional preferences, to provide a more personalized experience.
• Statistics Cookies: Collect information on how users interact with the website, such as page visits and bounce rates, to help us improve performance.
• Marketing Cookies: Track browsing activity across websites to deliver personalized and relevant advertising content.
• Session Cookies: Temporary cookies that are deleted once you close your browser.
• Persistent Cookies: Remain on your device for a defined period or until you manually delete them.

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6. Information Collected and Our Purpose

Cookies help us understand how visitors interact with our website. We use them to:

• Monitor website performance and identify usage patterns
  
  
• Improve navigation and user experience
  
  
• Measure effectiveness of campaigns
  
  
• Provide personalized content or language settings
  
  
• Collect anonymous statistics to enhance service offerings
  
  

We do not collect personally identifiable information unless explicitly provided by you through forms.

Some cookies are set by third-party services such as Google Analytics. These help us analyze web traffic, user behavior, and performance metrics.

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7. Cookies Deployed on Our Website

Below are examples of cookie types that may be active on our site:

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8. Analytics Tools

We use third-party services such as Google Analytics to analyze how visitors use our site. Google Analytics cookies collect anonymized traffic data. This information may be processed in the United States or other jurisdictions. You can opt out using Google’s browser add-on.

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9. Controlling Cookies

You can control cookie settings via:

• Your browser (Chrome, Firefox, Safari, Edge, etc.)
  
  
• Third-party plugins and extensions
  
  
• “Do Not Track” (DNT) browser signals (if supported)
  
  

Disabling cookies may affect your experience on the site and limit access to certain features.

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10. Privacy Rights and Contact

For more information on how we process your personal data, please refer to our Privacy Policy. If you have questions or wish to exercise your rights regarding cookies or personal data:

Email: info@decision-tree.com
Address:
DecisionTree Analytics & Services Private Limited
20th Floor, Magnum Global Park, Golf Course Ext Rd, Sector 58, Gurugram, Haryana 122011

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11. Changes to This Policy

This Cookies Policy may be updated periodically to reflect changes in legal or technical requirements. Updates will be posted on this page with a revised "Last Updated" date. Continued use of the website implies acceptance of the updated policy.

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