Key results
saved by eliminating manual Excel-based tracking
decision-making with near real-time dashboards
in ROAS through unified marketing and sales performance views
in inventory sell-through through better SKU-level visibility
About the Client
The client is a high-growth D2C fashion brand based in India, known for its pop-culture-inspired apparel. Operating through its own website, Amazon, and offline retail, the company also uses UniCommerce for managing orders and warehouse operations. With aggressive ad spends across Meta and Google, they needed a data platform to unify insights across marketing, sales, inventory, and fulfillment operations.
Key Challenges
Data silos across Shopify, Amazon, Meta Ads, Google Ads, and UniCommerce
Manual reporting slowed down decisions and caused data mismatches
No centralized system for tracking fulfillment performance and marketing ROI
Our Approach
- To create a unified data pipeline using DataChannel for marketing, eCommerce, OMS, and WMS sources
- To build subject-wise reporting views for Sales, Marketing, OMS, and WMS in Amazon Redshift
- To deliver near real-time performance dashboards for business, marketing, and operations teams using Tableau
Implemented Solution
Unified Data Infrastructure
- Deployed all data pipelines in under 1 week using DataChannel, covering Shopify, Amazon, Meta, Google, and UniCommerce
- Consolidated data in Amazon Redshift, structured into business-ready tables for Sales, Inventory, Orders, and Marketing
- Scheduled automated daily syncs with alerting and data validations
Business Intelligence Dashboards
- D2C & Amazon Dashboards: Sales, returns, top-selling SKUs, and contribution by region
- OMS Dashboard (UniCommerce): Order funnel, dispatch TAT, courier-level delay tracking
- WMS Dashboard (UniCommerce): Inventory ageing, stockouts, reorder alerts by warehouse
- Marketing Dashboard: Platform-wise spend, ROAS, CAC, campaign-level ROI
Data-Driven Decision-Making
- Enabled daily performance tracking across all departments from a single dashboard suite
- Improved ad budget allocation based on blended ROAS and CAC trends
- Enhanced fulfillment operations with real-time visibility into delays, dispatch status, and stock availability
Technologies Used
